K-Swiss was formed in the 1960's, when two brothers, Art and Ernie Brunner, from Switzerland, moved to California. They were top skiers and found that there was no product of very high quality designed for Tennis, so they decided to create their own. In 1966 they launched the first all leather tennis shoe, the classic and K-Swiss was born. The company takes its name from the brothers' new home, and their old one (Kalifornia-Swiss)

The five-stripe design is intended to stop the shoe from stretching. In 2002 K-Swiss launched a never-before-seen feature in footwear the "Tongue Twister". Imaginative and versatile, a simple twist of the tongue reveals either the coloured mesh or white leather side -Reversible Colour.

Since the 1960's, K-Swiss has continued to build on its performance heritage with new footwear for serious tennis players, as well as training shoes for all athletes. Today, the "Classic" still enjoys popularity as a clean, original, athletic look that is always appropriate off the court.

K-Swiss strongly believe that the product speaks for itself, so don't spend much on sponsorship and advertising, which is why they are not as widely known as brands such as Nike and Adidas.